‘Startup Corner’ Category

 

Social Businesses Come in Many Legal Forms

I asked an entrepreneur recently why she wanted to incorporate her business as a benefit corporation.  Her response:  “Because it’s awesome.”  After more prodding, she went on to explain that although she did not know any of the details about the benefit corporation, she knew that it reflected her values in terms of how businesses [...]

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Staying Legal While Advertising Good Deeds

Staying Legal While Advertising Good Deeds

Navigating the Laws Around Cause Marketing Suppose that you wish to support a particular charitable cause with your business. You will probably want to identify your brand or a particular product line with the cause and let your customers know that you will donate some portion of revenue or profits to the cause. In addition [...]

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Unreasonable TV: Season 2 Episode 6

Unreasonable TV: Season 2 Episode 6

After my mom attended her first Unreasonable Institute event, she said to me after with tears in her eyes:  “This gives me hope for the world.”  After the Unreasonable Climax earlier this summer, a friend who’s an accomplished businessman thinking about a career change said to me:  “This changes everything for me.”  Most people have no idea what [...]

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Taxing Sweat

Taxing Sweat

Like most entrepreneurs, two of my clients were surprised this week to learn that the U.S. Internal Revenue Service (IRS) taxes “sweat equity.” The IRS taxes income, and its definition of income includes both cash and non-cash compensation for services.  This actually makes some sense, as otherwise employers could circumvent the tax laws by giving [...]

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